Poynting Antennas has its roots in an electromagnetic consulting business, first established by Dr Andre Fourie in 1990 at Wits University under the name Givati Fourie and Associates. In 1997, Givati Fourie and Associates underwent a restructure. As part of which restructure Poynting was incorporated on 11 July 1997 with the name CCG042 Investments (Proprietary) Limited to conduct business as designers and manufacturers of antennas including, inter alia, Radio Frequency Identification tag design and antenna production.         

With effect from 18 August 1998, Poynting acquired an 83% shareholding in EM Simulations (Proprietary) Limited, the software development subsidiary of Poynting, from Derek Nitch, and issued shares in Poynting as settlement of the purchase consideration payable in respect thereof. EM Simulations (Proprietary) Limited was incorporated on 21 June 1993, and on 18 August 1998, EM Simulations (Proprietary) Limited changed its name to Poynting Software (Proprietary) Limited. Juergen Dresel joined Andre and Derek shortly thereafter and became a shareholder of Poynting.

In 2001, Poynting Antennas, a wholly-owned subsidiary of Poynting, was formed and Poynting moved to its current premises in Wynberg, Sandton. Poynting Antennas was initially financed by the shareholders of Poynting and a start-up loan of R1.5 million for working capital from the Industrial Development Corporation, which loan has subsequently been repaid. Products and antennas have been developed with the further aid of various Government grants.

In late 2004, Poynting Antennas divided its activities into two divisions: The Commercial Antenna Division, which manufactures low cost antennas for wireless and cellular end-user antenna applications, and the Defence and Specialised Antenna Division, which focuses on Electronic Warfare antennas mainly for direct or indirect export to international defence customers.

On 15 August 2007, Poynting Direct was incorporated with the name Cascade Avenue Trading 90 (Proprietary) Limited. This wholly owned subsidiary of Poynting trades under the name "PoyntingDirect" and operates physical and online retail stores for the sale of Poynting"s products which it distributes to end-users and smaller trade customers in South Africa. PoyntingDirect commenced business in 2007 and is operating from the Samrand offices in Gauteng and offices in Milnerton in Cape Town.

Poynting Europe, which is a customer of Poynting, was incorporated in Germany by a German holding company, having been established in October 2007, for the dedicated distribution of both Commercial and Defence Products in Europe. Poynting currently does not hold any shares in Poynting Europe but is presently negotiating the acquisition of a 49% stake in Poynting Europe, subject to exchange control approval being obtained.

On 12 June 2008, Poynting changed its name from Poynting Innovations (Proprietary) Limited to Poynting Holdings (Proprietary) Limited and was converted from a private company to a public company known as Poynting Holdings Limited.

During Dec 2011 the Commercial Antenna Division moved to new premises in Samrand, Gauteng. The Defence and Specialised Antenna Division are still based at the premises in Wynberg, Gaut

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